On July 9, 2018, six months after announcing it, Google rolled out the mobile page speed update making page speed a ranking factor for mobile results. Google claimed that this only affected the slowest mobile sites, and there was no evidence of major mobile rankings shifts.

Is your site optimized for mobile devices? The world has rapidly shifted from favouring websites and online experiences on desktop devices to largely preferring mobile engagements; roughly 60 percent of all internet traffic now comes from smartphones and tablets.

Here are some things you can do to optimize your site for those important visitors;

Image and video availability: Ensure all image and video content is visible on mobile devices. If video player used is not  responsive, it may load at full size when accessed by a mobile user making the video too large for them to view. If your site is using older coding methods or incompatible files, images and videos may not load at all on mobile devices.

Visible text: Sites should have all text readable immediately, without requiring zooming or scrolling to read it. A responsive site will do this automatically.

Click-ability and interactivity: On sites optimized for a browser, buttons can be small, since users rely on a mouse or trackpad to click them. On mobile devices, these buttons need to be larger and easier to click with a finger. Dropdown menus and other interactive elements can be quite challenging to use on a mobile device. In these instances, the layout in mobile format is developed to be easy for users to scroll and select options

Loading speed: Page loading speed is important not just for user experience, but also to search rankings. On mobile devices, speed is even more important. Mobile devices typically have slower loading capabilities than desktops or laptops. If loading times are significant enough, a user could abandon their visit. Loading times can be improved, sometimes dramatically,  by reducing the amount of content on pages, shrinking images, or using a caching plugin.

User interface: For a site to be as effective as possible for mobile users, time will be needed to properly plan its layout and design, adjusting it so users feel comfortable engaging the site on a mobile platform.

These changes can be addressed by adopting a responsive design for your site. If your site addresses most or all of the points above, your site will deliver a much improved experience to 60% of your site visitors.