What does an outdated website do to a company?

It underperforms. Outdated websites need only to tick one box to be considered outdated by users. Then the results start to plummet. Before getting into why a business’s website needs a revamp, understand what great custom web development looks like so that the goal is clear.

A strong website:

  • Supports branding through clear brand style and messaging.
  • Drives traffic by optimizing SEO and getting the business seen.
  • Converts visitors to leads with engaging content, valuable offers, CTAs, and UVPs.
  • Adds functionality as needed, like chatbots, forms, surveys, sign-up options, and more.
  • Enables mobile visitors because it’s a website that seamlessly converts to different devices.

If any of these points are missing from a business’s website, it’s time to update with a full-stack developer. For a website audit to understand what needs to change in a website before getting into it, contact our team at Media Mechanics for support from the best web development services.

Web development services experts suggest revamping a website for these reasons

1. It’s outdated 

An outdated website will both look and feel this way. In terms of appearance, an outdated website might be too cluttered. It might not follow the style of the brand. It might use older pictures, videos, or content that needs to be updated to meet the current standard. This means it’s falling behind competitors who are consistently updating its content to remain current.

Outdated websites also feel different in the way users interact with them. It will feel outdated if it’s loading slowly, if there aren’t any convenient functionalities, and if there are missing pages that other websites tend to have. Web development services are key to outlining the important trends to be following and implementing them in a new, top-performing website.

2. The customer experience is lacking

Customers will show higher bounce rates if the website isn’t designed for them. Customers might not feel like they’re the target audience and will find another page that they feel suits them more. They might not feel able to connect with the brand or it could be too difficult to navigate. The customers are arguably the most important part of a business and they’re looking for a brand they feel satisfied supporting.

3. It doesn’t work across devices

This is crucial. There’s no question about the importance of a multi-device website anymore. Leads must be able to access a business’s website anywhere for the information they’re looking for. This needs to happen quickly; otherwise, they’ll swing over to a competitor. 

Websites must be accessible on Apple devices, androids, Samsungs, PCs, tablets, laptops, and more. A custom web development company like ours not only helps create unique websites, but we’re also experts on UI/UX design to make a website transfer seamlessly across channels.

4. It doesn’t match the business’s strategy

A website built at the beginning of a business’s journey likely doesn’t apply to the same strategies anymore. The goal of a company will change periodically as it’s met, as should the website to support that. If the business is pivoting, so too should the website. 

For example, a business might be promoting new services or products. The website will need to be updated to feature those changes and promote new lead conversion campaigns.

5. It’s not headless

The front end and back end of a website should be separated so they’re not reliant on each other to function properly. This is called a headless website, and it’s important to create one so that content can be updated and accessed where and when it needs to be without confines. A headless website also enables quick adjustments and fixes without affecting the entire website.

6. Not everything is working properly

This is an immediate red flag. No website should continue to run if there are 404 error pages, glitches, broken links, or failing integrations. If any of these problems occur, an update is necessary immediately. Keep in mind that not every website revamp needs to be complete and time-consuming, hence the importance of a headless website.

7. Not producing results

Most detrimental, if a website isn’t producing any results like leads, traffic, sales, impressions, or connections, there’s a problem. Occasionally, it could be something that seems small, like a slow-loading page, but this can have a huge impact. As page load times go from one to three seconds, the probability of bounce increases by 32 percent. The bounce rate rises with each added second and increases to 123 percent by ten seconds. Small problems have huge impacts.

The solution: work with a full-stack developer

Whether a website is faltering due to one, some, or all seven of these reasons, a revamp is required. The solution to building a top-performing website is to work with Media Mechanics. Every project starts with a well-constructed blueprint. Through a comprehensive exploration of your business, we can identify exactly what will make you stand out. Start your custom web development journey today.