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How to Write an Effective Products or Services Page for your Website

By: 21st November 2013 Content Marketing No Comments

Sometimes you’re in the best position to act as your own copywriter – especially if your company is very technical or if you have penchant for writing. Yet despite your knowing your subject inside and out, writing the perfect products or services page can still be something you slog through, never feeling like you’ve “nailed it”. That’s because the way people read on the web is very different from reading a book. The title and the first few lines are sometimes all you have to attract your reader before they browse away. Look at what you’ve got written now: does…

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Making time to be Social

By: 15th November 2013 Social Media No Comments

There is only so much time in the day. On top of other work that needs to get done, more and more organizations are realizing the potential and necessity of social media marketing as a form of external communication, and they need someone to do it. This can seem like a daunting task, especially for smaller businesses with few resources. However, these businesses actually have an advantage of being both agile and personable. This particular blog post will provide tips for those types of organizations and focuses on the importance of making the time to be social. In the not…

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Need a good blog post? Find a trained chicken.

By: 7th November 2013 Content Marketing 1 Comment

Why read anything unless you hope to get something out of it? Why bother writing anything if not to provide some benefit? In the end, if you’re not entertaining or educating, it may be best to say nothing at all and save the reader the trouble of being annoyed. People may not want to hear what you have to say or buy what you’re trying to sell, but if you can at least be entertaining or educating, you’re a step closer to being engaging. More pointedly, when we have something boring to say, it may be beneficial to wrap the…

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Inbound Marketing: A Lesson from The Karate Kid

By: 31st October 2013 Content Marketing, Digital Marketing No Comments

Here’s a mind bomb that Yahoo Movies pointed out to me recently: Ralph Machio (the Karate Kid) is now older than Pat Morita (Mr. Miyagi) was when the original movie was filmed. Go ahead and Google it in a minute, but bear with me for a moment as to why I think that’s relevant to digital marketing. Having been reminded of the movie, I naturally had to re-watch it – if only to see how much my changed perspective on life in general – in turn, affected how I re-perceived the wisdom in the film. Everyone wants to wax poetic…

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The Real Reasons You Need a Mobile Friendly Website Now!

By: 11th May 2013 Digital Marketing, Web Design No Comments

So your company is online, but is your website actually pulling its weight for you? In just the last couple of years, the mobile web has exploded, and now the Internet is accessible from almost anyplace/anytime with phones and tablets. This requires a new approach to providing information on the web. Websites have traditionally been built assuming the user will be viewing them from a laptop or desktop monitor. This is no longer the case at all. People looking at the web nowadays have different needs and expectations when using mobile devices. Large beautiful photos and multiple columns and sidebars…

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