#Hashtags2 – A Tipping Point Between Success and Overuse

By: 7th March 2014 Digital Marketing, Social Media No Comments

Following my post from December, I found myself thinking I could make an amendment to it after watching an episode of The Tonight Show Starring Jimmy Fallon last week. If you’re not familiar with Mr. Fallon’s work, he’s best known as a cast member on Saturday Night Live from 1998 to 2004, and then became the host of Late Night with Jimmy Fallon from 2009 to 2014.

In the former, Fallon stood out through his impersonations, especially music ones (Barry Gibb Talk Show is my all-time favourite SNL skit). He carried over his ability to pull off spot-on impressions into his Late Night hosting gig, parodying the likes of Neil Young, Eddie Vedder, David Bowie, and many more. And seemingly every time he did one of these, it went viral. It’s a winning combination of comedy, musicality and simply “getting it” when it comes to social media (in a literal sense of the words – I mean, what’s more “social media” than a TV talk show?). He…

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A Look at the Current State of Hashtags

By: 9th December 2013 Digital Marketing, Social Media No Comments

By now, most people who use the internet know what a hashtag is (even my own mother!), or have at least heard of them. This is mostly due to an increasing number of people using social networks with hashtag functionality, as well as more and more organizations integrating them within their marketing campaigns. I first began using hashtags when I joined Twitter in 2008. It’s interesting looking back 5-ish years ago, when these were only used by “social media early adopters”, whereas today, it seems like every time I turn on my TV someone is telling me to hashtag this…

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Making time to be Social

By: 15th November 2013 Social Media No Comments

There is only so much time in the day. On top of other work that needs to get done, more and more organizations are realizing the potential and necessity of social media marketing as a form of external communication, and they need someone to do it. This can seem like a daunting task, especially for smaller businesses with few resources. However, these businesses actually have an advantage of being both agile and personable. This particular blog post will provide tips for those types of organizations and focuses on the importance of making the time to be social. In the not…

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