#Hashtags2 – A Tipping Point Between Success and Overuse

By: 7th March 2014 Digital Marketing, Social Media No Comments

Following my post from December, I found myself thinking I could make an amendment to it after watching an episode of The Tonight Show Starring Jimmy Fallon last week. If you’re not familiar with Mr. Fallon’s work, he’s best known as a cast member on Saturday Night Live from 1998 to 2004, and then became the host of Late Night with Jimmy Fallon from 2009 to 2014.

In the former, Fallon stood out through his impersonations, especially music ones (Barry Gibb Talk Show is my all-time favourite SNL skit). He carried over his ability to pull off spot-on impressions into his Late Night hosting gig, parodying the likes of Neil Young, Eddie Vedder, David Bowie, and many more. And seemingly every time he did one of these, it went viral. It’s a winning combination of comedy, musicality and simply “getting it” when it comes to social media (in a literal sense of the words – I mean, what’s more “social media” than a TV talk show?). He…

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A Look at the Current State of Hashtags

By: 9th December 2013 Digital Marketing, Social Media No Comments

By now, most people who use the internet know what a hashtag is (even my own mother!), or have at least heard of them. This is mostly due to an increasing number of people using social networks with hashtag functionality, as well as more and more organizations integrating them within their marketing campaigns. I first began using hashtags when I joined Twitter in 2008. It’s interesting looking back 5-ish years ago, when these were only used by “social media early adopters”, whereas today, it seems like every time I turn on my TV someone is telling me to hashtag this…

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Responsive Design Explained

By: 6th December 2013 Digital Marketing, Web Design No Comments

Chances are that if you have talked to anyone involved with the web development industry in the last couple of years, the term “responsive design” was mentioned to some degree. Responsive design is not a new concept, but in 2013 it has finally made the leap into boardrooms, as it has proved to be an excellent technique to make your website accessible to a mass audience. What is responsive design? Responsive design is a development technique that allows your website to adapt to the device your users are viewing it on. It also provides you with the capability to write…

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Inbound Marketing: A Lesson from The Karate Kid

By: 31st October 2013 Content Marketing, Digital Marketing No Comments

Here’s a mind bomb that Yahoo Movies pointed out to me recently: Ralph Machio (the Karate Kid) is now older than Pat Morita (Mr. Miyagi) was when the original movie was filmed. Go ahead and Google it in a minute, but bear with me for a moment as to why I think that’s relevant to digital marketing. Having been reminded of the movie, I naturally had to re-watch it – if only to see how much my changed perspective on life in general – in turn, affected how I re-perceived the wisdom in the film. Everyone wants to wax poetic…

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The Real Reasons You Need a Mobile Friendly Website Now!

By: 11th May 2013 Digital Marketing, Web Design No Comments

So your company is online, but is your website actually pulling its weight for you? In just the last couple of years, the mobile web has exploded, and now the Internet is accessible from almost anyplace/anytime with phones and tablets. This requires a new approach to providing information on the web. Websites have traditionally been built assuming the user will be viewing them from a laptop or desktop monitor. This is no longer the case at all. People looking at the web nowadays have different needs and expectations when using mobile devices. Large beautiful photos and multiple columns and sidebars…

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