Monthly Archives: March 2014

#Hashtags2 – A Tipping Point Between Success and Overuse

By: 7th March 2014 Digital Marketing, Social Media No Comments

Following my post from December, I found myself thinking I could make an amendment to it after watching an episode of The Tonight Show Starring Jimmy Fallon last week. If you’re not familiar with Mr. Fallon’s work, he’s best known as a cast member on Saturday Night Live from 1998 to 2004, and then became the host of Late Night with Jimmy Fallon from 2009 to 2014.

In the former, Fallon stood out through his impersonations, especially music ones (Barry Gibb Talk Show is my all-time favourite SNL skit). He carried over his ability to pull off spot-on impressions into his Late Night hosting gig, parodying the likes of Neil Young, Eddie Vedder, David Bowie, and many more. And seemingly every time he did one of these, it went viral. It’s a winning combination of comedy, musicality and simply “getting it” when it comes to social media (in a literal sense of the words – I mean, what’s more “social media” than a TV talk show?). He…

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